Eric Petersen Promoted to Director at Enduratex

-
ERIC PETERSEN PROMOTED TO DIRECTOR AT ENDURATEX
Expanded role includes oversight of sales and marketing


CORONA, CA (NOVEMBER 2017) –Eric Petersen has been promoted to Director of Sales & Marketing, according to Jeff Post, VP and General Manager of Enduratex.

In his expanded role, Petersen will now have oversight of the marketing for the company in addition to his role as manager of national sales, added Post.

“Eric has proven to be a tremendous asset to our organization and has demonstrated his ability to effectively lead a team and we felt that this was the right time to expand his role into the marketing area,” said Post.

Petersen joined Enduratex in 2011 as Sales Manager.  He was previously associated with Omnova Solutions and Avery Dennison respectively. 

“I am thrilled to take on my new expanded position of Director of Sales & Marketing.  My focus will be on driving profitable growth and positioning our brand as the premiere coated fabrics product line,” said Petersen.

Petersen resides with his wife and children in Medina, Ohio.

Enduratex is known for providing superior vinyl coated fabrics to the automotive, hospitality, marine, healthcare and spa industries.  

Headquartered in Corona, Southern California, Enduratex has two product warehouses located in the United States, one in Lebanon, TN and the other in La Mirada, CA.  Its parent company, China General Plastics Corporation is headquartered in Taipei, Taiwan.  China General Plastics Corporation of America, or Enduratex™, is part of U.S.I., a $2.3 billion publicly traded company on the Taiwan Stock Exchange.

Comments

Post a Comment

Popular posts from this blog

Color and Autism

-
Image
Throughout my career I ’ ve helped countless frustrated parents of autistic children to make empowering color choices for their kids ’ environments. My experiences of getting to know these families inspired me to research the effect of color on people with ASD and to offer solutions for creating colorfully harmonious environments. According to the Centers for Disease Control and Prevention, 1 in 88 children has been identified with an autism spectrum disorder (ASD). As more and more children are diagnosed, it ’ s imperative that parents and design professionals be aware of the specific requirements for this growing population. Special consideration needs to be given when selecting colors, finishes, lighting and storage. Does your child avoid a certain room in the house or an area of his classroom? The culprit may simpler than you think. Your child may be avoiding these areas because they ’ re too colorfully decorated. ASD children and adults tend to have heightened sen
Read more

Get to Know Jeff Post, VP/General Manager of Enduratex (Part One)

-
Image
Our VP/General Manager, Jeff Post, sat down with us for an interview about his position at Enduratex and experience in the coated fabrics industry. The first part in this four-part series is dedicated to his industry knowledge and coated fabrics interest. Parts three through four, which will be published throughout the week, will touch on his impact at Enduratex, his leadership style and personal life. 1 .      How long have you been in the vinyl industry? Jeff : I’ve been in the vinyl industry for 30+ years. I started off selling resins, PVC resins and recycled resins of PVC. Then, in 1986, I moved into the coated fabrics life of the business.         What interested you about this category? Well, I was looking for a job number one and I wanted to branch out. I had been selling consumer products and I wanted to sell something different and more technical in its general aspects. A friend of mine knew of a company that was selling resins and regrind reprocess type products,
Read more

Get to Know Jeff Post, VP/General Manager of Enduratex (Part Three)

-
Image
1.    What was your initial vision for Enduratex? Has Enduratex become what you envisioned it would, or has the vision changed with time? Jeff: My original vision for Enduratex was to build it as a ‘household name’ in the markets we served. We were known as CGPC back then and I made it a point to make sure that we got the brand Enduratex out there and that over time, we became known as Enduratex. People began to call us Enduratex and I recognized the need to promote that name. I think we have accomplished a tremendous job in re-branding ourselves and making the brand name of ENDURATEX one that is known and respected. 2.    What qualities define a ‘dream team’? What constitutes a strong team and how have you tried to develop your team into a ‘dream team’? Jeff: The qualities of a dream team: persistence, tenacity, a winner takes all attitude and a servants heart- somebody who is willing to do all the work without taking any of the glory. I think I’ve tried
Read more