Vinyl Solutions Showcased at Sustainable Brands

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by David Johnson from The Vinyl Institute

 Over 2,000 brand leaders came to Detroit last week for a collective conversation about how businesses can position themselves for success against the backdrop of changing societal needs. The Vinyl Business and Sustainability Council (VBSC) was there.

 The occasion was Sustainable Brands 2017, a gathering of global business leaders committed to brand value creation through sustainability-led innovation. This year’s conference saw the launch of a new global initiative, Redefining the Good Life, about how redefined societal aspirations are transforming the way brands deliver value for their customers. 

How Vinyl Fits into the Good Life
At this year’s conference, the VBSC showcased four examples of how sustainable vinyl solutions help to create a better life:

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