Industry News: Sherwin-Williams Announces their Colormix Forecast 2018

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Sherwin-Williams has come out with their Colormix Forecast 2018.  It consists of three new color palettes: Sincerity, Affinity, and Connectivity.  On the Sherwin-Williams website, the color palettes are described “like blue meeting yellow to make green, every color has a collision of influences-every palette a fresh chance at community.”  Below are the descriptions Sherwin-Williams gives on each new palette.
Sincerity
 

 Less is more as we’re de-cluttering, moving more possessions into the cloud.  Silence is no longer empty, but instead are rare and rich with possibility.  Our notions of what’s authentic are being complicated.  We’re celebrating the unfiltered, yet captivated by the artfully processed.  Blending in this is the new standing out.  Flaws are treasured.  The hushed tones of this score play out in sand, complex grays and hazy botanical.

Influences:
Silence
Instagram
Minimalism
Hygge
Normcore
 Affinity


 Nationalism and globalism are in flux, challenging terrestrial boundaries.  We’re remapping our sense of community.  Optimism persists in the form of boundary-breaking skyscrapers and commercial space travel.  Even landlocked cities are becoming global hubs of crafts and gastronomy.  We crave security and adventure in equal measure.  Airbnb, car sharing and e-learning have created a culture of everyday nomad-ism.  The bright folklore of this story is told in memorable pops of peacock color.

Influences:
Roaming
Transculturalism
Community
Artisan Crafts
Indigenous Patterns

Connectivity


 We’re each moving to the beat of our own algorithm.  From choosing a dry cleaner to choosing a college, data powers nearly every decision we make.  In Silicon Valley, Austin, Berlin, and Beijing, techies are the new hippies, full of breakthrough ideas and Utopian ideals.  A generation is waving the flag of color freedom, and Instagramming every moment.  This high-tech palette is pixelated in orange, violets, digital greens and high-def yellow.

Influences:
California Pop/Youth Culture
Techies
Virtual Reality
Productivity
Environmentalism


Original article and images from https://images.sherwin-williams.com/content_images/sw-pdf-cm18-color-card.pdf

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