August Color Alert: Water Therapy

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2016ColorAlertAPRILLayout

“Water Therapy” is an elemental color for products ranging from home to automotive to fashion. Water, a basis of life, is cleansing, therapeutic, and powerful, and those qualities appear in this fresh blue.

With a subtle depth, and nuanced with a bit of green, it is a new iteration of aqua. As a fashion color, it will adorn accessories, cosmetics, and fashions themselves. But, it is with interiors that it is showing its strongest vibe, adding a cool touch of nature to everything from wallcoverings to wood finishes, lighting to textiles.  And so powerful is the attraction of “Water Therapy,” that you will find it on the highway, with versions of the hue on everything from econo-cars to sports cars.
“Water Therapy,” a color as simple, and complex, as life.
Key Words:
Escape
Flourish
Cleanse
Color Alert® is an exciting monthly feature from Color Marketing Group (CMG), illuminating one color each month from our World Color Forecast™ and validating our color predictions in the market.  As a color litmus test, and drawing from North American, European, Latin American, and Asia Pacific directional Forecasts, Color Alert® brings CMG’s directional color stories to life, whether seen on store shelves, cruising along highways, or strutting fashion runways.
Color Marketing Group holds Color Forecasting Workshops (called ChromaZones®) and international Color Conferences to determine color direction approximately two years in advance (depending on industry). For instance, colors for 2016 were forecast back in 2014.  As the year unfolds we reveal one color per month. The results from these events are consolidated to form CMG’s World Color Forecast™ which is revealed annually at CMG’s International Summit.
Color Marketing Group is ready to share the excitement of color on an international scale and Color Alert® lets the world know that CMG members are spot on with color direction. The eyes of our members are keen on the current emergence of color while staying focused on future hues.  Knowledge, discovery, direction and affirmation make Color Marketing Group the premier international association for color design professionals and Color Alert® allows us to share it with the world.

Original Article from Color Marketing: http://www.blog.colormarketing.org/2016/08/augusts-color-alert/

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