the official ENDURATEX™ blog

This week's Vinyl of the Week is Visions. A favorite in the contract segment, Visions is known for its quality of hand, tailor-ability and softness. With its eye catching color options, Visions can't be missed! Visions has a heavy duty Wyzenbeek abarasion resistance rating, a Cold Crack of -10 degrees Fahrenheit, and a Nominal Weight of 26 oz. per yard. It comes in 32 incredible SKUs and is fortified by our proprietary topcoat, Produratect ™  C. Click here for more information on VISIONS or to request a sample!

This week's Vinyl of the Week is CRAFTED GRIDS! Last year, Crafted Grids was introduced at BDNY, the fifth collection in the Enduraprint line. Crafted Grids has a unique geometric look, with a vibrant, striking color line and the Enduratex ™ topcoat, Produratect Plus. “This is the freshest looking print we’ve done thus far,” said Jeff Post, VP and General Manager of Enduratex.  “The print calendars and embossing were purchased specifically for this project and to encourage client participation in the design process,” he added. There are 16 SKUs in the CRAFTED GRIDS collection. It has a polyester and rayon backing and its design is geared toward contract, hospitality, gaming, and general use. However, the uniqueness of the pattern can be utilized in many other applications. Click here to find out more about Crafted Grids! Click here to view our Enduraprint Collection!

  Th e president of the Professional Upholsterers’ Association of Minnesota proudly states that she was the fifth woman to graduate from an upholstery curriculum at Minneapolis Technical College in 1977.   “It was considered a man’s field back then,” says Diana Shroyer Guenther, owner of Shroyer Custom Upholstery in Coon Rapids, Minn. She worked one year for the program’s third woman graduate before starting her own home-based business. She subsequently worked for a furniture manufacturer, a foam and upholstery company and a restaurant booth manufacturer before her recent semi-retirement that sees her back on her own footing with residential, boat and small commercial jobs.   “When I started in the business, reupholstering cost less or the same as buying new. Now, with the economical lines of furniture, it often costs more than buying new, unless you are comparing it to upper-end, quality furniture lines,” Guenther says. “The clients we have know the value of better-built

Award-winning Forbid SRT changed the vinyl game back in 2013. This superior stain resistant topcoat was an answer to the problem of vinyl upholstery staining and ghosting. When Forbid SRT was released, we put the topcoat on some of our most popular lines: Independence, Predictions, and Prizm. Its performance was enough to turn heads and it began to generate a snowball effect of popularity.   Forbid SRT has the right chemistry to resist stains, some so daring they were once thought to be permanent. However, with either just a wash of soap and water or a wipe of 70 percent isopropyl alcohol Forbid SRT has repeatedly proven itself and customers regularly ask for it by name. In fact, since its introduction, Forbid SRT has been added to 28 different product lines. Although Forbid SRT is not found on every line, we do provide other topcoat products such as Produratect ™ and Produratect C. One size doesn't fit all and topcoats are not created equal. Each Enduratex topcoat is selec

This week's Vinyl of the Week is JETSTREAM! Jetstream is popularly known for its bright colors and metallic finish. The marine industry has lovingly used Jetstream for many years! JETSTREAM has a heavy duty Wyzenbeek abrasion resistance, a Cold Crack of -10 degrees Fahrenheit, and a Nominal Weight of 32 ounces per linear yard. It  comes in 24 amazing SKUs and is finished with our proprietary topcoat FORBID. FORBID SRT delivers a topcoat for enduring beauty and performance for vinyl products. Even though vinyl is inherently more cleanable than other fabrics and has long been known for superior performance, some stains are hard to repel or get out. That's where Forbid comes in! Twenty years in the making, FORBID SRT topcoat dramatically increases stain resistance, while preserving the integrity of the fabric luster and softness. Traditionally difficult stains and spills like ink, paint, lipstick and blue dye are no match for FORBID SRT! Click here to find out

J oin colleagues from across the vinyl value chain to hear from Vinyl360 keynote speaker Dr. Patrick Moore, also world renowned as the " Sensible Environmentalist !" A co-founder of Greenpeace, Moore left the organization due to their non-scientific and aggressive campaign to ban chlorine world-wide. Made from chlorine, Moore calls vinyl “the most important plastic of all the plastics used in building” and considers vinyl one of the most beneficial and sustainable materials used for a multitude of applications that benefit human kind. While Greenpeace positions vinyl as the “single most environmentally damaging type of plastic” and chlorine as “the devil’s element,” conversely, Moore argues that chlorine is the most important element on the periodic table for public health, medicine, safe drinking water, and preventing the spread of disease because of its ability to eliminate bacteria. Moore also argues that “vinyl workers have lower injuries and illnesses

Overshadow is Enduratex's first combination TPO fabric with a PU topskin. T hermoplastic Olefins, commonly known as TPO, have been used for years. Due to its high abrasion resistance, cold control, durability, and flexibility TPO products have previously been mostly common used in roofing material. Now as trends change, certain upholstery markets have requested the use of TPO type products. Moving from a predominantly roofing material to a textile doesn't happen overnight.   As TPO has experienced a slower start into the upholstery industry than Polyvinyl Chloride (PVC), the long standing leader of the upholstery business, and Polyurethane (PU) which have been part of the vinyl conversation for many years, it is important to get acquainted with TPO and its qualities. To get started, here are some brief overview of PVC, PU, and TPO: Polyvinyl Chloride (PVC): a commodity resin with unsurpassed physical characteristics used for many purposes such as pipe, blood bags,

This week's Vinyl of the Week is OVERSHADOW! Overshadow was released just under a week ago, which makes it our newest line. It is the first Enduratex combination TPO fabric with a PU topskin, according to Eric Petersen, National Sales Manager for Enduratex. "Overshadow is a tremendous first entry in our Puretex Collection, and represents a new alternative in coated fabrics," said Petersen. The performance attributes of Overshadow cannot be overlooked. With UV stabilized pigments that go a minimum of 300 hours, an abrasion resistance on the Wyzenbeek of 100,000 cycles #10 Cotton Duck, a cold crack of -20 Fahrenheit and front and back mildew resistant and anti-microbial/anti-bacterial ratings, Overshadow won't stand in the shadow of other fabrics. Overshadow is enhanced by the proprietary topcoat, Producratect ™  C, and comes in 18 compelling SKUs. Overshadow's 30 yard rolls are 54 inches. Overshadow also meets flammability requirements Motor Vehicle

Color Alert Courtesy of the Color Marketing Group

NEW PRODUCT RELEASE: OVERSHADOW Overshadow by Enduratex™ - The Latest Puretex Collection Enduratex™ is pleased to introduce Overshadow , the first Enduratex ™ combination of TPO fabric with a PU top skin, according to Eric Petersen, national Sales Manager for Enduratex. " Overshadow is a tremendous entry in our Puretex Collection, and represents a new alternative in coated fabrics," said Petersen. The performance attributes of Overshadow cannot be overlooked. With UV stabilized pigments that go a minimum of 300 hours, an abrasion resistance on the Wyzenbeek of 100,000 cycles #10 Cotton Duck, a cold crack of -10 Fahrenheit and front and back mildew resistant and anti-microbial/anti-bacterial ratings, Overshadow won't stand in the shadow of other fabrics. Overshadow comes in 18 compelling SKUs. Overshadow's 30 yard rolls are 54 inches. Overshadow also meets flammability requirements Motor Vehicle Safety Standard 302; California Technical Bulle

Closing the Loop: Long-Term Sustainability Strategies for Textile Manufacturers Textile manufacturers are deploying sustainability strategies and forming partnerships to green up products and processes. This helps manufacturers meet the requirements of even the most eco-concerned customers—and get a good start on the circular economy of the future. For most manufacturers, eco-friendly, sustainable products are becoming a competitive necessity. And as concern over environmental issues has become entrenched among even the most mainstream of consumers, attention is spreading beyond the products themselves to how they’re being produced. In fact, involving the entire supply chain is a key sustainability trend, according to Karla Magruder, founder of Fabrikology International. Based in Hoboken, N.J., the company provides consulting services to the textile supply chain, focusing on sustainable education, development and material sourcing. “Knowledge is growing,” says Magruder. “F

We don’t have just one Vinyl of the Week this week… we have TWO! This week’s Vinyl(s) of the Week are TRADEWINDS PLUS and WINDSONG 2! This combo pack is a classic ‘go-to’ for the marine industry. The lines come in a wide variety of eye-catching colors.   TRADEWINDS PLUS comes in 42 SKUs while WINDSONG 2 comes in 38 SKUs. Both lines are protected by its revolutionary topcoat, FORBID SRT. TRADEWINDS PLUS and WINDSONG 2 exceed 100,000 cycles on the Wyzenbeek, have a Cold Crack of -10 degrees Fahrenheit, and have a Nominal Weight of 32 ounces per linear yard. FORBID delivers a topcoat for enduring beauty and performance for vinyl products. Even though vinyl is inherently more cleanable than other fabrics and has long been known for superior performance, some stains are hard to repel or get out. That’s where Forbid comes in! Twenty years in the making, FORBID topcoat dramatically increases stain resistance, while preserving the integrity of the fabric luster and