December Color Alert: Generosity

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Color Marketing Group gives offers a hue of hope, “Generosity.”  With energy and spirit, it’s a hue to transition to the new year.
Generosity, a red with a slight influence of blue, revealed during discussions at Color Marketing Group’s European meetings in 2014, to emerge in 2016, has advanced as a hue of hope for a new year.
Generosity lifts the spirit, and announces the joy of a new year. Seen as a hue that embodies hope and happiness, it is also an antidote to heavy, toned hues. Its generous spirit applies to its many iterations, too. With nuanced changes in the hue, it is suited to everything in home, fashion, cars, or personal electronics.
It brings moments of color joy to everything from wood stain, to fashion, to automotive. It offers a new take on red-stained woods, as it casts a deep berry accent to the grain, and will give tabletops, furniture, and cabinetry a new spin on life. Fashion accessories, outerwear, footwear, and knitwear will all embrace this new hue. You can anticipate it to be complemented by navy, petrol, black, taupe, and grey, as well as enlivening forest green and camel.
Find it as a catalyst with those colors and in many textures in floor coverings, textiles and leather. From area rugs, to handbags, Generosity shares its hue while letting neighboring colors shine.
At almost any sheen level, Generosity can ramp up its energy going from a subtle matte finish to high-shine gloss and becomes the perfect color to end the year, and bring in a new one. It is generous in hopefulness, and fun.

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Original Article from Color Marketing Group: http://www.blog.colormarketing.org/2016/12/december-color-alert/

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