New Product Release: Natural Movements
NATURAL MOVEMENTS, BY
ENDURATEX
THE LATEST ENDURAPRINT™
COLLECTION
ENDURATEX™
launches sophisticated, textural line with calming palette
Enduratex™ is on trend with its latest ENDURAPRINT
collection, Natural Movements. Its
soft and soothing neutral palette further enhances the sophisticated and
understated design of this collection.
“The
Enduratex Enduraprint collections are a great customization option for
designers and they have begun to realize that they can accommodate a variety of
aesthetic solutions with our multiple Enduraprint programs,” said Eric
Petersen, National Sales Director for Enduratex. “We feel strongly that Natural Movements will
have applications for both hospitality and senior living. The calm and neutral palette coupled with a
striking, yet understated pattern, has tremendous potential.”
Due
to the extraordinary response to the Enduraprint program, Enduratex has
dedicated tremendous time and resources to further expanding this program. The popularity of the program is partly due
to the flexibility of producing custom runs of as little as 200 yards per SKU,
for each collection. Natural Movements is the fifth
Enduraprint program in two years.
Enduratex
is dedicated to quickly responding to design and color trends, such as with Natural
Movements, in addition to our running lines of traditional color
options. From exotics, to unique
finishes to dreamy leather-like options, Enduratex provides options to fit very
designer’s needs.
Natural
Movements is
available in 14 SKUs on 30-yard rolls at 54” width. It is 100 percent PVC with
a polyester/rayon backing. It is mildew
resistant, anti-bacterial and anti-microbial and has a -10F Cold Crack rating.
Natural
Movements meets
the ACT standards for tabor and has an abrasion resistance Wyzenbeek rating of 50,000 cycles. Additional performance is built into the
collection with the addition of the proprietary Enduratex™ topcoat, Produratect™Plus, which is a bleach resistant topcoat, making this collection ideal for
the healthcare design segment.
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