New Product Release: Natural Movements



NATURAL MOVEMENTS, BY ENDURATEX
THE LATEST ENDURAPRINT™ COLLECTION
ENDURATEX™ launches sophisticated, textural line with calming palette

Enduratex™ is on trend with its latest ENDURAPRINT collection, Natural Movements.  Its soft and soothing neutral palette further enhances the sophisticated and understated design of this collection.



“The Enduratex Enduraprint collections are a great customization option for designers and they have begun to realize that they can accommodate a variety of aesthetic solutions with our multiple Enduraprint programs,” said Eric Petersen, National Sales Director for Enduratex.  “We feel strongly that Natural Movements will have applications for both hospitality and senior living.  The calm and neutral palette coupled with a striking, yet understated pattern, has tremendous potential.” 

Due to the extraordinary response to the Enduraprint program, Enduratex has dedicated tremendous time and resources to further expanding this program.  The popularity of the program is partly due to the flexibility of producing custom runs of as little as 200 yards per SKU, for each collection. Natural Movements is the fifth Enduraprint program in two years.



Enduratex is dedicated to quickly responding to design and color trends, such as with Natural Movements, in addition to our running lines of traditional color options.  From exotics, to unique finishes to dreamy leather-like options, Enduratex provides options to fit very designer’s needs.

Natural Movements is available in 14 SKUs on 30-yard rolls at 54” width. It is 100 percent PVC with a polyester/rayon backing.  It is mildew resistant, anti-bacterial and anti-microbial and has a -10F Cold Crack rating.

Natural Movements meets the ACT standards for tabor and has an abrasion resistance Wyzenbeek rating of 50,000 cycles.  Additional performance is built into the collection with the addition of the proprietary Enduratex™ topcoat, Produratect™Plus, which is a bleach resistant topcoat, making this collection ideal for the healthcare design segment. 

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