the official ENDURATEX™ blog

This week's Vinyl of the Week is CRIANZA. Crianza was developed for contract settings; however, due to its PU/PVC construction it is also a great option for marine and automotive applications. Crianza performance rating include UV Stabilized pigments of 500 hours and a Cold Crack of -20 degrees Fahrenheit. Crianza comes in 18 stunning SKUs, which are fortified by the proprietary topcoat, Produratect C, ensuring the original luster and beauty of the fabric. Click here to learn more about CRIANZA or to request a sample.

This week's Vinyl of the Week is VAQUERO. Vaquero is a supple, faux leather with a soft suede feel and is quite versatile in its potential applications. It is ideal for contract settings and suitable for automotive applications. Vaquero has a Q1 Polyester backing, which makes the hand so inviting, and comes in 13 SKUs.   Vaquero has an Abrasion Resistance of 100,000 cycles on the Wyzenbeek, UV Stabilized Pigments of 300 hours and a Cold Crack of -10 degrees Fahrenheit.  Click here for more information on VAQUERO or to request a sample.

ERIC PETERSEN PROMOTED TO DIRECTOR AT ENDURATEX Expanded role includes oversight of sales and marketing  CORONA, CA (NOVEMBER 2017) –Eric Petersen has been promoted to Director of Sales & Marketing, according to Jeff Post, VP and General Manager of Enduratex. In his expanded role, Petersen will now have oversight of the marketing for the company in addition to his role as manager of national sales, added Post. “Eric has proven to be a tremendous asset to our organization and has demonstrated his ability to effectively lead a team and we felt that this was the right time to expand his role into the marketing area,” said Post. Petersen joined Enduratex in 2011 as Sales Manager.   He was previously associated with Omnova Solutions and Avery Dennison respectively.   “ I am thrilled to take on my new expanded position of Director of Sales & Marketing.   My focus will be on driving profitable growth and positioning our brand as the premiere coated fabrics produ

This week's Vinyl of the Week is LUXOR. Luxor is ideal for automotive applications because it is heat sealable as well as compatible with commercially based adhesives. It has a Heavy Duty Abrasion Resistance, UV Stabilized Pigments of 300 hours, a Cold Crack of -10 degrees Fahrenheit and comes in 11 SKUs. Luxor is enhanced with the proprietary Enduratex topcoat, FORBID SRT. Even though vinyl is inherently more cleanable than other fabrics and has long been known for superior performance, some stains are hard to repel or get out. That's where FORBID SRT comes in! Twenty years in the making, Forbid SRT topcoat dramatically increases stain resistance, while preserving the integrity of the fabric luster and softness. Traditionally difficult stains and spills like ink, paint, lipstick and blue dye are no match for FORBID SRT! Click here for more information on LUXOR or to request a sample. Click here for more information on FORBID SRT.

This week's Vinyl of the Week is Wallaby, a popular collection specifically designed for the automotive segment. The unique attributes that make Wallaby a great fit for automotive applications include that it is heat sealable, oil and sulfide resistant and compatible with commercially-based adhesives. Wallaby is fortified by the proprietary topcoat, FORBID SRT. Wallaby has a Heavy Duty Wyzenbeek Abrasion Resistance, UV Stabilized Pigments of 300 hours, a Cold Crack of -10 degrees Fahrenheit and comes in 10 SKUs. Wallaby is enhanced with the proprietary Enduratex topcoat, FORBID SRT. Even though vinyl is inherently more cleanable than other fabrics and has long been known for superior performance, some stains are hard to repel or get out. That's where FORBID SRT comes in! Twenty years in the making, FORBID SRT topcoat dramatically increases stain resistance, while preserving the integrity of the fabric luster and softness. Traditionally difficult stains and spills