Get to Know Jeff Post, VP/General Manager of Enduratex (Part Three)

1.  What was your initial vision for Enduratex? Has Enduratex become what you envisioned it would, or has the vision changed with time?

Jeff: My original vision for Enduratex was to build it as a ‘household name’ in the markets we served. We were known as CGPC back then and I made it a point to make sure that we got the brand Enduratex out there and that over time, we became known as Enduratex.

People began to call us Enduratex and I recognized the need to promote that name. I think we have accomplished a tremendous job in re-branding ourselves and making the brand name of ENDURATEX one that is known and respected.

2.  What qualities define a ‘dream team’? What constitutes a strong team and how have you tried to develop your team into a ‘dream team’?

Jeff: The qualities of a dream team: persistence, tenacity, a winner takes all attitude and a servants heart- somebody who is willing to do all the work without taking any of the glory.

I think I’ve tried to hire people that exemplify those qualities and by doing that they in turn feed somebody else who feeds the next guy, who feeds the next guy, and so on. That’s what I’ve tried to do. I try to bring out the best of the best.

3.  What leadership values guide you?

Jeff: Number one is integrity. Do what you say you’re going to do and do it without compromise. Then I have to say team-work. I want to see people who don’t just stand in an island or in silos. I want to see them develop and work as a team.

I have to work as part of the team. I can’t just be the guy who makes the decisions all of the time. I try, although I’m not very good at it, to sit back and be quiet and listen more because I think that is a big part of leadership, is that you have to be able to listen and hear everybody out. At the same time you have to be a bold decision maker. You have to be willing to take risks. I think there are times when you have to say a quick no, and other times where you pause and think about it. But decision making is a very important aspect of a good leader.

4.  Were you passionate about vinyl when you first started?

Jeff: From the day I started with the resin business, and because I wanted to learn, I wanted to find out more about it and I wanted to explore its infinite usage. So yes, I became very passionate about it as I got into coated fabrics. It’s a very unique industry.