the official ENDURATEX™ blog

This week's Vinyl of the Week is Synchronicity. Synchronicity is one of five products in our Enduraprint collection. Synchronicity is a PVC offering with a Polyester/Rayon backing. It has anti-bacterial and anti-microbial properties and has an abrasion resistance rating of 50,000 cycles on the Wyzenbeek and UV stabilized pigments of 500 hours. It comes in 15 beautiful SKUs.   Endura print is a stunning collection of coated fabrics which utilizes a three color printing process and features the Enduratex proprietary protective topcoat, Produratect™ Plus. Click here to learn more about Synchronicity or to request a sample. Click here to learn more about Endura print .

 Key Takeaways from 2017 On Monday, we shared one of Vinyl Institutes key takeaways from 2017. Here is another important take away: Safety is the cornerstone of the vinyl industry. The Vinyl Institute (VI) announced the recipients of its health, safety, and environmental awards, which are given to U.S. and Canadian companies in the vinyl industry for improving worker safety and protecting the environment. This year, VI recognized 43 facilities for outstanding performance. Safety is the cornerstone of the North American vinyl industry. For nearly four decades the vinyl resin industry has designed and implemented worker safety best practices and new technologies that continuously improve our facilities’ health, safety, and environmental performance. VI recently talked with employees at one member company about...

This week's Vinyl of the Week is Twilight. Twilight is a popular product in our Marine collection due to its outstanding reliability and performance specifications. Twilight is made of 100 percent virgin vinyl and coupled with 100 percent polyester backing. Its construction allows Twilight to reach a cold crack of -10 degrees Fahrenheit and 1,500 hours minimum on the Weatherometer.  Additionally, UV Stabilized Pigments of 500 hours and comes in 21 rich SKUs. Other specifications include a nominal weight of 28 oz. per Linear Yard and thickness of .97 mm. Click here for more information on Twilight or to request a sample.

    Key Takeaways from 2017 This year, the vinyl industry focused on continuously improving the industry and its perception. Here is one takeaway the Vinyl Institute both learned and reaffirmed: Sustainability is a continuous improvement process. In 2016, the vinyl industry took a leadership role by bringing together all facets of the vinyl value chain into a collaborative, self-funded business council called the Vinyl Business and Sustainability Council (VBSC). As 2017 comes to a close, this is just one step in a continuous improvement plan. At the 2017 Vinyl360, vinyl industry insiders received an exclusive first look at the results of the industry-wide materiality analysis, discussed the research and its implications, and began to formulate next steps for addressing key hotspots. As we enter 2018, we invite you to engage with the VBSC to stay up-to-date on the next steps of our continuous improvem...

This week's Vinyl of the Week is Phantom. Phantom is a unique automotive product with vibrant colors peeking through its perforated design. Due to this striking feature, Phantom also has been used in hospitality and restaurant settings. Phantom is made of PVC, has an abrasion resistance of 50,000 cycles on the Wyzenbeek, UV Stabilized Pigments of 300 hours and a Cold Crack of -10 degrees Fahrenheit. Phantom is available in eight colorful SKUs, with seven of the seven of the colors punctuated with a contrasting color and one solid black.    Click here for more information on Phantom or to request a sample.

This week's Vinyl of the Week is OSSIE. Ossie is a very popular exotic line with an ostrich-like embossing and is suitable for hospitality, restaurant and healthcare settings. It also has been well received and used extensively in marine and automotive applications. Ossie is 100 percent PVC content with 100% polyester backing. Ossie has an Abrasion Resistance of 100,000 cycles on the Wyzenbeek, UV Stabilized Pigments of 500 hours and a Cold Crack of -20 degrees Fahrenheit. Ossie comes in 23 exquisite SKUs at 32 oz. per Linear Yard and a thickness of 1.002 mm and is an Endurasoft offering. Click here for more information on Ossie or to request a sample.

Here at Enduratex, we have many great offerings when looking for colors matching "Dark Infinity". The image below features (from left to right) Palm Harbor (Lava), Eel (Black Pearl), Stingray (Abyss), Carbon Fiber (Classic Black) and Tradewinds Plus (Black Sea). Please visit our website here to request a sample . Color of the Month courtesy of Color Marketing Group.

This week's Vinyl of the Week is CRIANZA. Crianza was developed for contract settings; however, due to its PU/PVC construction it is also a great option for marine and automotive applications. Crianza performance rating include UV Stabilized pigments of 500 hours and a Cold Crack of -20 degrees Fahrenheit. Crianza comes in 18 stunning SKUs, which are fortified by the proprietary topcoat, Produratect C, ensuring the original luster and beauty of the fabric. Click here to learn more about CRIANZA or to request a sample.

This week's Vinyl of the Week is VAQUERO. Vaquero is a supple, faux leather with a soft suede feel and is quite versatile in its potential applications. It is ideal for contract settings and suitable for automotive applications. Vaquero has a Q1 Polyester backing, which makes the hand so inviting, and comes in 13 SKUs.   Vaquero has an Abrasion Resistance of 100,000 cycles on the Wyzenbeek, UV Stabilized Pigments of 300 hours and a Cold Crack of -10 degrees Fahrenheit.  Click here for more information on VAQUERO or to request a sample.

ERIC PETERSEN PROMOTED TO DIRECTOR AT ENDURATEX Expanded role includes oversight of sales and marketing  CORONA, CA (NOVEMBER 2017) –Eric Petersen has been promoted to Director of Sales & Marketing, according to Jeff Post, VP and General Manager of Enduratex. In his expanded role, Petersen will now have oversight of the marketing for the company in addition to his role as manager of national sales, added Post. “Eric has proven to be a tremendous asset to our organization and has demonstrated his ability to effectively lead a team and we felt that this was the right time to expand his role into the marketing area,” said Post. Petersen joined Enduratex in 2011 as Sales Manager.   He was previously associated with Omnova Solutions and Avery Dennison respectively.   “ I am thrilled to take on my new expanded position of Director of Sales & Marketing.   My focus will be on driving profitable growth and positioning our brand as the premiere coated...

This week's Vinyl of the Week is LUXOR. Luxor is ideal for automotive applications because it is heat sealable as well as compatible with commercially based adhesives. It has a Heavy Duty Abrasion Resistance, UV Stabilized Pigments of 300 hours, a Cold Crack of -10 degrees Fahrenheit and comes in 11 SKUs. Luxor is enhanced with the proprietary Enduratex topcoat, FORBID SRT. Even though vinyl is inherently more cleanable than other fabrics and has long been known for superior performance, some stains are hard to repel or get out. That's where FORBID SRT comes in! Twenty years in the making, Forbid SRT topcoat dramatically increases stain resistance, while preserving the integrity of the fabric luster and softness. Traditionally difficult stains and spills like ink, paint, lipstick and blue dye are no match for FORBID SRT! Click here for more information on LUXOR or to request a sample. Click here for more information on FORBID SRT.

This week's Vinyl of the Week is Wallaby, a popular collection specifically designed for the automotive segment. The unique attributes that make Wallaby a great fit for automotive applications include that it is heat sealable, oil and sulfide resistant and compatible with commercially-based adhesives. Wallaby is fortified by the proprietary topcoat, FORBID SRT. Wallaby has a Heavy Duty Wyzenbeek Abrasion Resistance, UV Stabilized Pigments of 300 hours, a Cold Crack of -10 degrees Fahrenheit and comes in 10 SKUs. Wallaby is enhanced with the proprietary Enduratex topcoat, FORBID SRT. Even though vinyl is inherently more cleanable than other fabrics and has long been known for superior performance, some stains are hard to repel or get out. That's where FORBID SRT comes in! Twenty years in the making, FORBID SRT topcoat dramatically increases stain resistance, while preserving the integrity of the fabric luster and softness. Traditionally difficult stains...

STINGRAY is this week's Vinyl of the Week. Stingray's exotic embossing pattern imitates the skin of a stingray. It features a shimmering metallic skin that is protected by the proprietary Endruatex topcoat, FORBID SRT. Its look and performance make it ideal for hospitality, healthcare and restaurant settings. STINGRAY is available in 11 stunning SKUs. It has an abrasion resistance of 100,000 on the Wyzenbeek, a Cold Crack of -10 degrees Fahrenheit and a Nominal Weight of 30 oz. per lin. yard. Stingray is enhanced with the proprietary Enduratex topcoat, FORBID SRT. Even though vinyl is inherently more cleanable than other fabrics and has long been known for superior performance, some stains are hard to repel or get out. That's where FORBID SRT comes in! Twenty years in the making, FOBRID SRT topcoat dramatically increases stain resistance, while preserving the integrity of the fabric luster and softness. Traditionally difficult stains and spills li...

SURREY is this week's Vinyl of the Week.  SURREY is an eye-catching collection of vibrant colors. It's signature embossing is highlighted by a soft metallic finish. Surrey is a great option for contract, hospitality and healthcare upholstery applications. Surrey comes in 20 versatile SKUs, has a heavy duty abrasion resistance of 100,000 cycles on the Wyzenbeek, a Cold Crack of -10 degrees Fahrenheit and UV Stabilized Pigments of 500 hours. Surrey shares the stage with British Sterling and Berwick Tweed, both Enduratex lines of the British Ale Collection. Click here for more information on SURREY or to request a sample.

 1.    Where do you dedicate your philanthropic energies? Jeff: Ah church mostly. 2.     What are your passion(s) outside from working at Enduratex? Jeff: Haha! That’s pretty easy. Church, fishing, golf and spending time with my family. 3.    Football season is coming up… who’s your team? Will you go to any games this year?     Jeff: Haha! Ohio State Buckeyes and no I won’t be going to any games this year…but maybe next year! Additional Thoughts:      Going back to one thing I touched on towards the end is that passion for the business. I think more than anything it is what we lack in our industry as more and more companies become corporately held. You can see the difference between companies that are run by people with passion for their business as companies that are just there for the stockholders. We’re in a unique position here because while our operation is here in North America, it ...

1.    What was your initial vision for Enduratex? Has Enduratex become what you envisioned it would, or has the vision changed with time? Jeff: My original vision for Enduratex was to build it as a ‘household name’ in the markets we served. We were known as CGPC back then and I made it a point to make sure that we got the brand Enduratex out there and that over time, we became known as Enduratex. People began to call us Enduratex and I recognized the need to promote that name. I think we have accomplished a tremendous job in re-branding ourselves and making the brand name of ENDURATEX one that is known and respected. 2.    What qualities define a ‘dream team’? What constitutes a strong team and how have you tried to develop your team into a ‘dream team’? Jeff: The qualities of a dream team: persistence, tenacity, a winner takes all attitude and a servants heart- somebody who is willing to do all the work without taking any of the glory. ...

PALM HARBOR is this week's Vinyl of the Week. PALM HARBOR is presented in an elegant collection of neutral colors and offers a rich hand and a distinctive embossed weave pattern. Palm Harbor is an ideal fabric option for contract and hospitality settings because of its versatile palette and its sophisticated embossing. Palm Harbor is at home in many different applications. In 2015, Palm Harbor was a finalist in the 13th Annual Hospitality Design Awards for Textiles and Fabrics. Palm Harbor is enhanced with the Enduratex proprietary topcoat, FORBID SRT. Even though vinyl is inherently more cleanable than other fabrics and has long been known for superior performance, some stains are hard to repel or get out. That's where FORBID SRT comes in! Twenty years in the making, FOBRID SRT topcoat dramatically increases stain resistance, while preserving the integrity of the fabric luster and softness. Traditionally difficult stains and spills like ink, paint, lipstick and b...

Today we are continuing with part two of our four part series: Get to Know Jeff Post, VP/General Manager of Enduratex. 1.    Tell me about what Enduratex was like when you first came in. What kind of growth have you seen in the company since you joined? Jeff: Enduratex was facing a challenging situation when I joined the company. Their former Vice President and General Manager had left the company and took with him a number of sales and operations people. That ripped apart the core of the company and it was in survival mode. When I came on board, there was a lot more film being produced and sold by the company, much less in coated fabrics, and yet there was a big difference between the profitability of those two. I quickly made the decision that we were going to focus on coated fabrics, where you can make more profit and more revenue dollars. Over the course of time, we’ve more than doubled our business from that day and it’s been solely in coated fabrics that we’v...

Our VP/General Manager, Jeff Post, sat down with us for an interview about his position at Enduratex and experience in the coated fabrics industry. The first part in this four-part series is dedicated to his industry knowledge and coated fabrics interest. Parts three through four, which will be published throughout the week, will touch on his impact at Enduratex, his leadership style and personal life. 1 .      How long have you been in the vinyl industry? Jeff : I’ve been in the vinyl industry for 30+ years. I started off selling resins, PVC resins and recycled resins of PVC. Then, in 1986, I moved into the coated fabrics life of the business.         What interested you about this category? Well, I was looking for a job number one and I wanted to branch out. I had been selling consumer products and I wanted to sell something different and more technical in its general aspects. A friend of mine knew ...

This week we are featuring SPINDLES as our vinyl of the week. Spindles is a stunning collection developed specifically for the hospitality design industry. The aesthetic is both whimsical and modern and incorporates a squiggly line print on a solid base. This unique design is paired with a warm and vibrant color selection.   Not just a pretty face, Spindles offers both high performance and a modern feel. The performance is further fortified with the proprietary topcoat, Produratect, which helps preserve the original beauty of this faux-leather product. Spindles has a heavy duty Wyzenbeek abrasion resistance rating, a Cold Crack of -10 degrees Fahrenheit, a Nominal Weight of 30 oz. per lin. yard and comes in 20 rich SKUs. Click here for more information on SPINDLES or to request a sample!

Here at Enduratex, we have many great offerings when looking for colors matching "Attitude". The image below features (from left to right) Tradewinds(Tangelo), Armada (Sunset), Windsong (Cancun), Independence (Mandarin) and Spindles (Reef-Raf). Please visit our website here to request a sample . October Color Alert courtesy of the Color Marketing Group.

This week's Vinyl of the Week is the newest addition to our Enduratex ™ collection, VIRTUE! VIRTUE is a subtle fabric-like line designed specifically for hospitality, senior living and healthcare. It provides a woven textile like appearance and fabrication ease coupled with the durability of performance giant, PVC. Virtue meets the ACT standards for tabor and has an abrasion resistance Wyzebeek rating of 100,000 cycles. The performance is built right into the fabric with the addition of the proprietary Enduratex ™ topcoat, PRODURATECT ™ C, a bleach resistant topcoat. The Q1 polyester backing enhances the hand of VIRTUE. This collection is available in 18 stunning SKUs. Click here for more information on VIRTUE or to request a sample!

Halloween is a vibrant celebration that blends imagination, creativity and mysticism. The Halloween colors and their meanings reflect this dynamic. Traditionally, orange and black were the colors associated with Halloween and, together, they have a yin/yang type of relationship. However, there are also several other colors that have become an important part of Halloween including white, red, purple and green. The Meaning Behind the Colors Black – Halloween Night Black is the color of the night, and when the suns down, the Halloween festivities are at their fullest! Halloween is a time where the veil between the spirit world and the living is supposedly thin. Historically, the Celts and Druids celebrated Samhain, a festival marking the end of harvest and the beginning of winter and the darker half of the year, where they welcomed the spirits of their ancestors. At the same time of year in Mexico, Dia de los Muertos, the day of the dead is celebrated...