the official ENDURATEX™ blog

The U.S. vinyl industry is engaged in a comprehensive, sustainability strategy that began in 2016 with the formation of the  Vinyl Business and Sustainability Council  and the launch of a  materiality assessment  to obtain an overall snapshot of stakeholder perceptions about how the industry is doing in the environmental, social, and economic spheres—and where it can do better. While attention is being put on this and other current sustainability initiatives, what often gets overlooked is that the U.S. vinyl industry has in fact been focused on driving innovation and sustainability for almost 50 years. Here’s a snapshot of that effort and the results that came about in reducing emissions, eliminating harmful chemicals, and making workers safer. A Culture of Safety Resin production has increased significantly since the 1970s – and yet, at the same time, emissions have been reduced and on-the-job health and safety has been strengthened considerably. In fact, m...

Light has the largest impact on color and one cannot exist without the other. A c olor hue looks different depending on the light that it's exposed to. Here’s the tricky part! Light is never consistent and how it shines depends entirely on time, season’s change and context. For instance, recessed lighting, at night on full blast, has a completely different appearance than a couple of lights softly flickering. The human eye interprets color by the amount of light that the color absorbs or reflects. In fact, if you painted your family room the same color as the kitchen, the color may look completely different in each room depending on the amount of light available. Amazingly enough, the appearance of c olor even changes if your room faces North, South, East or West. North and East facing rooms tend to be darker and cooler because they get less sunlight, whereas South and West facing rooms tend to be warmer. Get this! The appearance of color even changes throughout...

This weeks Vinyl of the Week is a popular classic, COUNTERPANE. This line features a diamond pillow-like aesthetic and is presented in primary hues as well as a muted and natural pallet. “I think that COUNTERPANE is going to be a platform for other unique, embossed products that have quilting or stitching elements,” said Jeff Post, vice president and general manager of Enduratex. “The ability to coordinate with other fabrics and vinyls, and creating a multi-dimensional look, makes this a sophisticated and inviting option.” COUNTERPANE coordinates wall with the Enduratex™ LUNAR line complimenting the quilted stitch look. COUNTERPANE is available in 14 SKUs, is rated 500 UV and exceeds 100,000 Wyzenbeek cycles. The line is protected by the Enduratex™ topcoat Produratext™, which has been specially formulated for marine use. These specifications make COUNTERPANE a marine grade vinyl, but its versatility allows it to be used in hospitality and contract applications. Click he...

Crafting the look behind today’s chicest just-launched flags means leading, not following. Three buzzy brands offer a master class. Show and tell. That’s the memo for any designer trying to capture the attention of the “millennial-minded” guest who’s become the avatar for lifestyle hotel lovers across the globe. They’re not brand loyal, and their idea of great design is design they like. Period. There’s no point trying to chase after what they like, so designers need to take the risks to play visual concierge and come up with a look guests don’t even know they want—yet. Here’s how, according to the brands that are going there and doing that. Walking on the dark side in JO&JOE's Together room proves black walls aren't just for theaters. Image: Courtesy of AccorHotels/JO&JOE Hyatt Centric There’s a long lineage of major chains wanting—and getting—into the lifestyle sector. They’ve taken the best of the edge independent hotels offer and married it to the convenienc...

This weeks Vinyl of the Week is the ever popular WOVEN HUES! This line features a beautiful woven-like texture that is sure to give any application a unique pop! “WOVEN HUES is a fashion forward collection with a sophisticated woven texture and extensive color palette, featuring numerous classic and on-trend colors,” said Jeff Post, vice president and general manager of Enduratex.  “The elegance of the collection lends itself beautifully to hospitality applications,” added Post. WOVEN HUES is available in 26 rich hued colors and features the Enduratex™ Q1 polyester backing making it soft, supple and easy to fabricate. It is also enhanced by the ultimate award winning performance topcoat, Forbid™. Click here to find out more about WOVEN HUES! Click here to find out more about FORBID!

By Denise Turner, ASID,CID CMG ColorTurners.com   The key to any great creative endeavor has always been to learn the rules before you can break them. Sometimes you can have beginner ’ s luck and a project can turn out fine. More often than not though, without a basic understanding of color and design, an innocent idea can be a costly mistake that you have to live with.  The good news is that once you understand the basics, you can customize these for your own rooms. Here are some basic “ Dos and Don ’ts” when using color: ~ DON’T   be afraid to express yourself with color. If you absolutely love lime green, then work it into your color scheme. It can be a great accent color. If you simply must have that 1970s retro, upholstered chair in hues of orange and olive green, then surround it with colors that complement it. If you don ’ t feel bold enough to paint an eggplant accent wall, you can always use that color to paint an accent table. ~ DO consider...

Looking for new and creative ways to promote innovative thinking? Check out these top 6 work spaces from these creative companies! The Shop East at VSP Global Firm:  Kostow Greenwood Architects . Project:  The Shop East at VSP Global. Site:  New York. Standout:  Zaneen circular fixtures and standing-height tables with writeable surfaces define an eye care company’s innovation lab. Valley Forge Fabrics Headquarters   Firm:  Stantec . Project:  Valley Forge Fabrics Headquarters. Site:  Fort Lauderdale, Florida. Standout:  Fabric tubes demarcate the reception area of the upholstery company’s headquarters, where stripes of brilliant color crisscross the floor and walls. Photography by Barry Grossman. Komar Brands Headquarters   Firm:  Studios Architecture . Project:  Komar Brands Headquarters. Site:  Jersey City, New Jersey. Standout:  Natural light punctuates an appa...